Central Coastal Tourism Partnership

The Client: Central Coastal Tourism Partnership (CCTP) is the regional tourism association (RTA) responsible for promoting the central region of Prince Edward Island and supporting its membership base of tourism operators.

The Challenge: I was hired to prepare copy for CCTP’s fresh new website that showcased the region’s unique features and spoke to the multiple target markets that visit the region (families, baby boomer couples, and Millenials).

The Solution: I conducted industry and competitor research, which informed my development of a brand voice guide for CCTP. I used this guide to write new homepage copy, as well as copy for all other pages. Finally, I prepared a guide and template for CCTP’s members to assist them in preparing their listing descriptions for the website.