Calling all changemakers (yes, that includes you)!

Does the word ‘changemaker’ feel a little weird or uncomfortable on you? If so, you’re not alone.

So many of us have been taught to do our purpose-driven work quietly and humbly. Now, I’m all about humility, but quietness isn’t going to get us anywhere.

Friend, we need to be bold to awaken a new world!

And when I say bold, I’m talking about a confidence that permeates everything you/your brand says and does. I’m not talking brash and brazen but assured and aligned.

The All-Inclusive Branding & Website Copy Package

This is my Signature package for good reason. It’s the all-inclusive ticket to the clarity you need…even if you don’t know it yet. Because here’s the thing: words (aka copy) can work magic, but only if they’re crafted from a place of brand clarity.

That’s where I come in. I’ll unlock the brilliance that sets your brand apart, tap into what you’re really selling (hint: it’s not your product/service) and get crystal clear on your ideal customer. From this wonderland of clarity, I’ll conjure up words that transform your website into a swoon-worthy first impression.

And while I’m crafting the copy, you can get back to doing what you love armed with the clarity to make business decisions that work for you, not against you!

Timeframe: 6 to 8 weeks

TELL ME MORE

  • There is so much more to it to really understand who we are as individuals and the company which ultimately goes right into how we market ourselves. You were able to bring all of it together in words to really explain what DBHD stands for. Knowing what I know now, there is no way we could have crafted that up!

    Danielle McKenna, Dream Big Home Design

  • I would like to pass along the thanks and congratulations of our entire Board. Everyone was quite impressed with the work done and we are excited and energized to put this into action.

    Janet Ogilvie, Bideford Parsonage Museum

  • "Shannon and Chelsey (of Lake Design) were a dream team for our Good Tidings on the North Shore project. With limited time, they were able to put their creative minds together and help us build an enticing and unique promotion like no other. Once we defined the project, they were able to finesse a memorable voice and image.”

    Lindsay Murray, Central Coastal Tourism Partnership

  • “Shannon and I have worked together in a variety of capacities over the last ten years. One thing has remained the same throughout, and that's Shannon's fantastic writing skills and attention to detail and planning. Shannon's writing style is immersive and lends itself well to tourism, food, events, and plenty more. Looking forward to many more years working alongside this magical wordsmith!”

    Ashley Green, Ashe Green Design

The Process

 
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Step 1: Apply & Discovery Call

You book a FREE discovery call so we can get to know each other. We’ll discuss your needs, my services, and how I can help make your copy work as hard as you do! After our meeting, I’ll put together a proposal and send it your way. If you want to proceed, we move to Step 2.

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Step 2: Word Magic Happens

This the fun bit where you let me work my word magic, while you turn your attention to other important things, like growing your business or organization.

I’ll take a deeper dive into your brand’s DNA and research the heck out of your industry and competitors. I’ll use my findings and what we discussed in our discovery call to craft copy that’s true to your brand voice and captivates your target audience.

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Step 3: Supercharged Success

Once you’ve reviewed the copy and provided your feedback, I’ll revise it until you’re as happy as a clam. Then it’s time for you to sign off your approval. I’ll send my final invoice, and you’ll set about putting your polished copy to work for your business. And, last but not least, we’ll do a happy dance - maybe literally or maybe not so literally, that’s your call.

 

Frequently Asked Questions

Why Do I Need a Copywriter? 

The curious thing about writing is that the better it is, the more effortless it seems. You're more likely to notice poor writing than really exceptional writing. A copywriter can help you connect with your audience through authentic, effortless words and stories. Ultimately, strong copywriting will reinforce your brand positioning, deepen your connection with your customers/audience, and convince them that your products or services align with their needs/wants. In short, good copywriting is what drives sales.

Can You Help With My Marketing and Social Media?

While I have plenty of experience in these arenas, I can best serve my clients by focussing on my zones of genius: brand strategy and copywriting. With that being said, much of the work I do with my clients is key to informing their marketing and social media activities.You will get incredible clarity from the brand guide we build and a deep understanding of

What Do You Charge?

I generally charge by the project rather than by the hour. My rates are based on the complexity of the project and the value it provides to the client. I work with clients in non-profit, private, academic, and government sectors. The turnaround time required for the project is also taken into account

Special Rates for Farmers/Fishers/Food Producers: I have a great appreciation for farmers and food producers committed to sustainable practices and offer special rates for these important community leaders that are feeding us while stewarding the land and waters that we all depend upon for our future.