Dream Big Home Design

The Client: Partners in life and business, Tim and Danielle started Dream Big Home Design in early 2022. They offer a concierge-style approach to custom home design, paired with their expertise in engineering, construction and interior design. Homeowners can bypass the do-it-yourself software programs and catalogues of premade 2D plans from home builders, in favour of DBHD's tailored-to-you design process and in-house expertise.

The Challenge: Since its launch Dream Big Home Design had experienced substantial growth in mere months. They hired me to help them establish a strong brand foundation and craft website copy for the new website they were launching in late 2022.

The Solution: I led Tim and Danielle through my signature brand strategy process. I built out The Difference Map and created a Brand Guide that established their brand positioning, archetypes and voice, as well as their ideal client. I used the Brand Guide to prepare copy that was on-brand and designed to resonate with their target audience.