Discover Charlottetown - Copy, Content and Social Media
The Client: Discover Charlottetown is the destination marketing organization for PEI’s capital city. This non-profit organization is dedicated to supporting their tourism partners and positioning Charlottetown as a must-visit destination.
The Challenge: As Discover Charlottetown's Social Media and Content Curator from 2015 - 2019, I was responsible for all the creative copy that went out the door, including the annual travel guide featured below. The challenge with this print lure piece was that the content needed to appeal to various target audiences, including retired couples, millennials, and families.
The Solution: I crafted numerous editorials for the guide that showcased Charlottetown businesses and provided travel inspiration for adventurers, romantics, foodies, and other types of visitors. I'm especially in love with the Road Trippin' spread, the Island Through & Through editorial, and the Meet the Makers spread.
View the full guide here, along with outtakes below.
