Riverdale Orchard & Cidery - Website Copy
The Client: Riverdale Orchard & Cidery is a boutique cidery and four-season food and drink destination located in Central PEI. The cidery produces premium UK-style ciders and is run by Scottish wife-and-husband team, Anne and Alex Jamieson.
The Challenge: This project came to me via the fab folks at TechnoMedia, who were hired to give Riverdale Orchard’s website a fresh new look and feel. The challenge was to showcase the orchard/cidery as a must-visit destination for visitors and locals alike, while also promoting the cider products themselves.
The Solution: Following an in-depth discovery call with Anne, I prepared new copy for the Visit and About pages and refreshed the homepage copy. I used a warm, inviting tone that reflects the couple’s love for hospitality and provided inspiration for families, couples, and groups to visit their Riverdale location. The resulting copy is customer-focused, consistent in brand voice, and celebrates Riverdale’s unique products and venue.
