True Loaf Bakery - Website Design and Copy
The Client: True Loaf is a small-but-mighty bakery specializing in sourdough breads made with organic and/or local ingredients. The bakery is located in South Melville, PE and sells primarily through its booth at the Charlottetown Farmers’ Market.
The Challenge: In the midst of the pandemic, True Loaf’s owner, Angel, hired me to build the bakery’s first website. She wanted the website to include an easy-to-use ordering platform and an overview of the business.
The Solution: I designed a simple website using WordPress (Divi theme) and crafted all of the copy, taking a cue from the bakery’s playful and punny business name. I hired Lake Design & Strategies to integrate their custom ordering plugin to the site and upload Angel’s products to the shop. I hired Simon Reid Photography to take product photography, which further elevated the website and online shop’s appeal.
