Butcher & Butcher - Website Copy
The Client: Butcher & Butcher is a boutique butchery located in Charlottetown, PE. The ship sells only the highest quality PEI meats and along with Jercules, their in-house high-end beef jerky.
The Challenge: This copywriting project came to me through the fab folks at TechnoMedia. They were hired to create a fresh new website for Butcher & Butcher and asked me to provide copy that captured the brand’s USP and showcased their new butcher box subscription service.
The Solution: I conducted industry and competitor research, which informed my development of a brand voice guide for Butcher & Butcher. I used this guide to write new homepage copy, refresh the team bios, and rewrite the About Us page. I also crafted new copy to introduce their flagship product, Jercules Beef Jerky, and a full page of copy to introduce their new butcher box which is slated to debut later in 2021 (not yet added to the website).
