The Challenge: This project came to me through the fabulous team at Techno Media Inc., who were hired to do a full website redesign and tasked me with writing new copy and editing existing copy. In response to the pandemic, the owner wanted to move away from targeting large groups and focus on attracting families and couples.
The Solution: With a view to appealing to families and couples, I wrote fresh copy for the homepage, edited existing copy throughout the rest of the website, and wrote copy for new sections of the website (not yet launched).